Your partner in the Nordic retail market

Our mission is to offer the best outsourcing set-up in the Nordic of Household and H&B care. JFL Retail is operating as a full service provider to FMCG categories. We offer unique “one point of contact” concept, totally or separately according to the needs of our partners.

Our vision

To be among the primary full service FMCG companies in our markets, providing excellent service and results for the brands we handle and thereby delivering leadership return of investment. We are seen by our customers and other stakeholders as a company that is on the forefront in how we go to the market. 

We are using the category expertise that is in the company as a tool to cooperate and make the right decisions vs. the consumer and our customers. We will bring innovation via both the products we send to the market and the way we cooperate with our customers.

What does J. F. L. stand for?

Through our partnership, we will be your arm into the Nordic market. 


Joint business plan

Long-term brand building in both upstream and downstream activities; brand innovations, customer planning, consumer marketing.

Business visibility in your cooperation with JFL Retail; In market sales, inventory, price structures etc. Visibility to our partner is a key fundamental in our company.

Business tracking will be a part of the joint business planning in order to continuously improve results from initiatives.


Fast introduction

Single point of contact Princip for an effective access to the Nordic market via agile and cost-effective solutions. You will get one contact at JFL Retail, who will be involved in all processes related to your brand, which ensures a fast response time. Whether it is operational tasks or strategic decisions.


Local knowledge

Strong category and shopper expertise to deliver conceptual selling and strong demand creation. Our team has extensive career history in FMCG categories and a knowledge of market movements. 

Our employees

We handle challenges as well as opportunities as a team with our different views, we create the perfect solution-oriented synergy.